The new Hettich flagship store has opened its doors to the public.
The iconic jeweller has finished its move across the road into the former Burton shop in St Helier, which has been empty since 2020.
Jeffery Chinn, the store's Managing Director, confirmed in 2021 that he and his brother had bought the art deco premises.
The pair revealed plans to restore the building and move Hettich in, uprooting the family business after 125 years in 1 King Street.
The newly-renovated building, now home to the jewellery store, sports a new interior with an art deco theme - a homage the distinct 1930s architecture.
On the ground floor, the open-plan space is dedicated to luxury brands Patek Phillipe and Rolex.
It will also have its own VIP area, complete with a dedicated bar for high-end shoppers to sip on champagne as they shop.
The first floor will be a dedicated showroom, which the owners promise will house 'exciting new brands'.
Above this, management have moved in to the new office spaces.
Nick Chinn, Director of Hettich, says this upgrade will not mean the 1 King Street building is left empty:
"We love our existing building, but we have outgrown it and it simply does not have enough space. However, it would be impossible to say goodbye to 1 King Street as it has been home to four generations of our family.
"Going forward we will continue to operate there with a gentle refit coming later."
Jeffrey Chinn said he is excited for the future of Hettich on the high street:
"We are confident in the future of St. Helier as a vibrant destination and Jersey as a beautiful island. Hettich is particularly honoured to have such a special place in the retail industry here.
"We can’t wait to welcome everyone to our new store – we’re sure the community will find it quite spectacular."
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